Top 5 Social Networking Apps on iOS in Nigeria Q4 2024

In the fourth quarter of 2024, the performance of the top social networking apps on iOS in Nigeria showcased notable trends in downloads, revenue, and active users. Here’s a closer look at the data from Sensor Tower.

Telegram Messenger from Telegram FZ-LLC started the quarter with weekly downloads around 38K, peaking at 132.8K in early November. Revenue fluctuated, starting at approximately $9.8K and seeing a decrease to about $3.9K by the end of December. Active users remained strong, ranging from 4.2M to 4.3M throughout the quarter.

Vyke: Second Phone Number by Vyke Telecoms Limited experienced a steady decline in downloads from 600 in early October to 252 by the end of December. Revenue varied slightly, with figures around $1K at the start, tapering to $747 by year-end. Active user numbers remained relatively stable, fluctuating between 3.3K and 3.5K.

BIGO LIVE-Live Stream, Go Live by BIGO TECHNOLOGY PTE. LTD. saw a significant spike in downloads in early October at 16.9K, before settling to 2.5K in December. Revenue started at $1.7K and decreased to $395 by early December. Active users showed a slight increase, closing the quarter at around 62K.

Dingtone: Phone Calls + Texts from Sixapps Limited maintained a consistent revenue stream, beginning at $643 and ending at $694. Downloads remained low, ranging from 565 to 313 weekly. Active users saw a slight decrease, from 2.8K to 2.3K by the end of December.

Facebook by Meta Platforms, Inc. had stable download numbers, starting at 35.3K and ending at 27.3K. Revenue was relatively consistent, fluctuating between $638 and $600. The app maintained a strong active user base, ranging from 3.2M to 3.3M throughout the quarter.

These insights from Sensor Tower highlight the dynamic landscape of social networking apps on iOS in Nigeria, offering valuable data on user engagement and app monetization.